ACES awards finalists revealed

By Daisy Doctor | 20 January 2017
The Boys - Bonds

A new year means a swathe of incredible creative work to review from the last. This year, nine of the best ad agencies are going head-to-head to take out the top award in Val Morgan's Australian Creative Excellence Showcase (ACES). After much anticipation, the finalists have now been named.

Work from Finch, Clemenger BBDO Melbourne, Saatchi & Saatchi, Leo Burnett Sydney, The Monkeys, BMF, J. Walter Thompson, TKT Sydney and Cummins&Partners made the finalists list and the winner will be announced Thursday 9 February.

Val Morgan managing director Daniel Hill says he is thrilled to see the “continued relevance of first class advertising” in 2016.

The judges from ACES also noted that the slew of work really “raises the bar for Australian creativity”.

"The entrants to the ACES this year are reminder that there is incredible creative work going on in Australia. Clients and agencies should be proud of the quality and diversity of work being produced. We landed on a strong list of finalists that we feel raises the bar for Australian creativity."

Outgoing Clemenger BBDO Sydney ECD Paul Nagy is chairman of the judging panel, alongside Cummins&Partners ECD Julian Schreiber, Saatchi & Saatchi associate CD, Flavio Fonseca, Rumble creative partner Nancy Hartley, Leo Burnett ECD, Vince Lagana and AdNews editor, Rosie Baker.

Which ad will be crowned the winner? Check out the finalists below.

Think of the Fathers – Bonds

Client: Bonds

Agency: Clemenger BBDO Melbourne

The Boys – Bonds

Client: Bonds

Agency: Clemenger BBDO Melbourne

Camry Superheros – Toyota Motor Corporation Australia

Client: Toyota Motor Corporation Australia

Agency: Saatchi & Saatchi Sydney

Every Second Counts – St Kilda Film Festival

Client: St Kilda Film Festival

Agency: Finch

Anthem – Samsung

Client: Samsung

Agency: Leo Burnett, Melbourne & Chicago

Meet The Tinkletons – Aldi Australia

Client: Aldi Australia

Agency: BMF

The Parkinson's Challenge – Parkinson's NSW

Client: Parkinson's NSW

Agency: J. Walter Thompson, Sydney

The Lucky Ones – Parkinson's NSW

Client: Parkinson's NSW

Agency: J. Walter Thompson, Sydney

V Skills – Frucor

Client: Frucor

Agency: TKT Sydney

You Never Lamb Alone – Meat & Livestock Australia

Client: Meat & Livestock Australia

Agency: The Monkeys

Operation Boomerang – Meat & Livestock Australia

Client: Meat & Livestock Australia

Agency: The Monkeys

Roll Home With a Chiko – Simplot

Client: Simplot

Agency: Cummins&Partners

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