AANA's transparency efforts earn global recognition

Rosie Baker
By Rosie Baker | 2 May 2017
Sunita Gloster & David Wheldon

AANA CEO Sunita Gloster's efforts to drive the transparency agenda have earned global recognition from the World Federation of Advertisers (WFA).

Gloster received the President’s Award for Outstanding Leadership in the Marketing Industry at the World Federation of Advertisers’ Global Marketer Week in Toronto.

The AANA, which represents Australian advertisers, hosted a major event earlier this year bringing parties from all sides of the debate – clients, agencies and tech vendors – together to discuss the issues and shine a light on the problem areas.

It also published a draft contract and guidelines for all members to help make contracts more robust. It was this that secured the recognition.

“The WFA has long advocated greater media transparency globally, and the AANA's initiatives in this space, in particular the Contract Guidance Notes should be recognised for advancing this agenda. It is an initiative we believe could be scaled globally to help advertisers through this challenge,” says Stephan Loerke, CEO, World Federation of Advertisers.

The award is given every two years and was presented by David Wheldon, the CMO of the Royal Bank of Scotland and President of the World Federation of Advertisers.

“The AANA should be commended for taking a collaborative approach with all the marketers’ partners in the media supply chain to address transparency issues. Despite the uncomfortable conversations this approach must have brought to the surface, collaboration with our agency partners is a prerequisite for success on this agenda item and the AANA's open and transparent initiatives should be recognised.” says Wheldon.

Gloster adds that transparency has been a priority for her organisation this year.

“Our approach to helping marketers navigate and define the parameters of value allocation was guided by the principle of open dialogue with media partners about the contractual terms that really matter. Ultimately this focus should lead not only to fairer contracts but also to stronger, more enduring relationships,” she says. 

The AANA leaned into work also done by sister organisations in the UK and US, namely the ANA (Association of National Advertisers in the US) and ISBA (Incorporated Society of British Advertisers), to make it possible.

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