AANA CEO Sunita Gloster has accepted a role as chief commercial and strategy officer at Network Ten and will be leaving the advertising industry body in August.
Gloster will be responsible for network strategy and digital and commercial partnerships, reporting to Network Ten chief executive officer Paul Anderson at a time when the network is undergoing a transformation program.
“Ten has embarked on a significant transformation plan for efficiencies, investment and growth and we are thrilled Sunita is joining Ten in this important new role for our network," Anderson says.
“Sunita has exceptional understanding of the challenges and opportunities facing blue chip brands in the Australian market and that knowledge and experience will be invaluable for driving growth, innovation and results for our partners.
“Sunita has an impressive track record in strategy, management and organisational change and is globally recognised for her initiatives at the AANA, particularly across media and digital industry supply chains."
“Today’s business climate requires every enterprise – brand owner or media company – to rethink and recalibrate for a sustainable future and with that comes tremendous opportunity," Gloster says.
Well respected in the industry as a pragmatic and no nonsense straight shooter, under Gloster’s leadership the AANA has received global acclaim for its efforts to shed light on media agency-client transparency and helping marketers better scrutinise contracts, media buying and the digital media supply chain.
This led to the AANA winning two consecutive President’s Awards from the World Federation of Advertising (WFA), the more recent one for delivering a comprehensive set of Contract Guidance Notes to help achieve greater transparency in media buying.
“I was part of the team that recruited Sunita in 2013 and we gave her a challenging brief; to renew and refresh our association, to engage us as a community, to raise the profile of what we contribute as marketers and most importantly to deliver on our commitment to evolve and maintain our system of self-regulation and to ensure all key stakeholders retained confidence in our management and leadership in this area," AANA chair Matt Tapper says.
“Sunita has well and truly delivered on that brief and significantly set us on the path of transforming the AANA.
"The Code of Ethics has evolved so that it can apply to any media and the addition of the clearly distinguishable advertising provisions is particularly timely, given the rapid expansion of marketing communication in social media and the growing use of paid influencers in this space. Sunita also successfully worked with the wagering sector to develop a new Wagering Advertising Code."
Gloster has held senior executive roles in Australia and internationally, including 11 years in London working for major brands at leading advertising networks.
During her time in the UK, Management Today magazine recognised Gloster as one of the top 35 business women in the UK aged 35 and under, and Media & Marketing Europe voted her one of the top 40 professionals across the continent under 40.
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