A programmatic life raft

Pippa Chambers
By Pippa Chambers | 16 September 2016

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Programmatic isn't the new kid on the block anymore and it's not going anywhere. But, its ubiquity doesn't mean everybody gets it. It's constantly evolving and becoming more sophisticated and ad tech players are tripping over themselves to educate agencies and marketers on best practice to keep afloat now and in the future.

With 92% of ANZ marketers planning to increase their spend on programmatic advertising this year, according to a report by AdRoll, it's certainly where the money is going. But, do advertisers know enough about it beyond the buzzwords and the budget increases?

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