A 'new standard' in Aussie betting ads: The Monkeys' first work for CrownBet

Lindsay Bennett
By Lindsay Bennett | 26 September 2017
Nicky Whelan fronts the latest campaign from CrownBet

Aussie actress Nicky Whelan and cricket legend Ricky Ponting star in CrownBet's first work from The Monkeys.

The Monkeys landed the CrownBet creative ticket in August this year, marking the agency's second Melbourne client.

The new ad aims to associate CrownBet with a more premium experience in the wagering category.

The 45-second spot introduces the tagline “Better Way to Wager” and features Whelan, who has starred in hit shows such as Neighbours, comically spruiking the features of the CrownBet app.

“CrownBet is setting a new tone and standard in Australian betting and we are ultimately passionate about giving our customers a better way to wager," CrownBet CMO Ed Owen says.

"We hope this campaign will get the whole country excited about a more premium punting experience."

Prior to bringing on The Monkeys, AdNews understands CrownBet had been engaging with agencies on a project-by-project basis.

Y&R Melbourne led the rebrand for CrownBet in 2015 and last year Clemenger BBDO Melbourne launched Crownbet’s Draftstar.

In June gambling app rival Sportsbet had its ''disgraceful" ad banned for promoting steroid use. 

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