Yesterday news broke that Optus was planning to shutter Virgin Mobile, ending the telco's 18 presence in Australia.
The business will be wound up over the next two years and the decision sees over 200 jobs slashed.
All Virgin sales and marketing will now be consolidated under the Optus brands, as the company plans to fill as many current Optus vacancies as it can with outgoing Virgin employees.
TBWA is the incumbent creative agency for Virgin, but over the years, there have been many great campaigns to grace our screens.
Prior to TBWA, Havas Sydney won the account via a pitch in 2012, creating such works as 'Cheers for all the years', 'Game of Phones' and 'Fair Go Bro' (also known as Doug Pitt).
Often targeting the youth market throughout history, Virgin Mobile ads usually opted for the comedic route when advertising.
From Warren, the awkward, somewhat gross and chronically single man looking for love, right through to Doug Pitt, the lesser known member of the Pitt family.
Most recently, Virgin Mobile teamed up with satirical news site Betoota Advocate to ‘avo-cate’ for millennials and fight for their right to enjoy smashed avo on toast.
The two-minute campaign is filmed in the style of a “Breaking News” item, interviewing various avocado farmers.
Before the business shutters and ends its long-running comedic creative run, AdNews is looking back on the best of the best from Virgin Mobile.
Game of Phones
Doug Pitt, the face of Virgin Mobile
Supporting the Avo-cates with FairData
Stop calling Jason Donovan
The World's First Auction Powered by Unused Data
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com