72andSunny shines a light on developing talent

Josh McDonnell
By Josh McDonnell | 30 April 2018

Creative shop 72andSunny Sydney and the Australian Film, Television and Radio School (AFTRS) have entered a partnership to help develop the talent of Australian screen content creators.

AFTRS CEO Neil Peplow says the film school needs to understand and redefine what the modern screen content industry is in Australia, and the partnership with 72andSunny will provide students with valuable insights into the advertising industry.

“It's constantly changing and the opportunities are growing in terms of where our students can land, but ultimately the really interesting change has been access to audiences, both for film makers and brands,” he says

“Brands are now needing to understand how to engage customers through that content and that requires the same skills that you need if you are trying to make a TV series for Netflix or ABC.”

He says for his students and their opportunities in the advertising industry it is all about narrative and storytelling and having that level of understanding and engagement with audience.

“We are really interested in understanding Australian storytelling and Australian stories, and they have just done 72Voices, which is about understanding what it means to be Australian today,” Peplow says.

“For me it is really important for my students to understand that there are more opportunities out there because of the changing nature of media.”

The partnership will see the agency enter into a student employment commitment and will commit to hiring one AFTRS graduate on contract per year for the next three years.

The program also includes a quarterly internship program for AFTRS students at 72andSunny, while 72andSunny will be both teaching AFTRS courses and attending classes on production craft.

“We’re super excited that working together allows us to help foster Australia’s next generation of makers, and having the honour to do that with Neil, and his smart team, at such a forward-thinking institution like AFTRS is pretty awesome,” 72andSunny APAC MD and partners Chris Kay says.

Peplow adds: “By bringing young, diverse talent to the creative industry both 72andSunny and AFTRS are helping to develop the next generation of creative makers who will have the ability to conceive, strategise and produce."

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