303 MullenLowe repositions media offering with global merger

Lindsay Bennett
By Lindsay Bennett | 26 May 2017
Andrew Livingston

303 MullenLowe has bolstered its media offering with the strength of a global network, joining forces with media partner MullenLowe Mediahub.

The expanded media offer will be headed up by Andrew Livingston as chief media officer, who joined 303 MullenLowe in January.

303 MullenLowe Mediahub Australia launches with a client roster including internationally aligned business Netflix, Western Union, CFA and Nutricia. 

Mediahub employs more than 450 people in 12 offices worldwide, including Los Angeles, New York, London, Singapore, Tokyo and Shanghai, and is affiliated with IPG Mediabrands for global media buying.

303 MullenLowe already does some media work for clients, including TK Maxx, Harley-Davidson, Fujitsu Australia, Edith Cowen University and Braintree.

CEO Nick Cleaver hopes the clout of the Mediahub network will see the agency pick up more media clients.

“Over the past 18 months we have grown our client base, launched a media sciences team delivering programmatic media and performance analytics, and welcomed Andrew Livingston to lead our media team nationally,” Cleaver says.

“Bringing the MullenLowe Group’s media resources together represents the next natural step in our journey, enabling a bigger media footprint, a wider set of clients and enhanced access to a global network of media resources and talent.”

Livingston, who has previously led Initiative in Australia, says the agency’s goal is to grow the media business aggressively and suggests it could end up as a standalone media offering.

“Partnering with one of the world’s most creative media agencies will cement our status as a truly hyperbundled shop here in Australia,” he says.

“Our ambition is to grow our media business more aggressively whether that be as a bundled or as a standalone media offer. We believe we offer media clients something compelling and unique.”

The hub will housed in 303 MullenLowe’s offices in Sydney and Perth.

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