Melbourne-based agency 10feettall has won the legendairy Dairy Australia Industry Promotions account from Cummins&Partners following a competitive pitch.
Cummins&Partners was not understood to have been involved in the business pitch for the multimillion dollar account
The agency will continue to build on the legendairy brand platform that was introduced in 2013 and will focus on encouraging people to eat more dairy products.
Joseph Meseha, MD at 10 feet tall, said: “Dairy Australia has very clear objectives moving forward and has been extremely transparent throughout the process, so we’re looking forward to developing a great partnership with them.”
Dairy Australia’s Group Manager for industry promotion and product innovation, Isabel MacNeill said: “The Legendairy platform puts the spotlight on the industry as a whole; celebrating Australia’s Legendairy dairy farmers, the quality dairy foods they produce and their contribution to the Australian economy.”
“Nutritionally, getting enough of the nutrients in your diet that dairy products provide can make a very positive impact to the health of most Australians.”
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