Ten has unveiled a new 10 Play site as it charges toward launching its addressable advertising solution on 1 July.
10 Play is the network's broadcast video on demand (BVOD) service, with the site also featuring extra show content such as extension shows, behind the scenes information and contestant profiles.
The new site also introduces new ad units and opportunities for advertisers and is designed to better surface premium sponsored content and sponsored sections.
“We know that our under 50s audience is consuming content across more platforms than ever. It’s important that we continually invest in the platforms on which they consume our exclusive, premium content and make it easier for them to find what they need," Network Ten head of digital Liz Baldwin says.
"With the new site, we have a brilliant opportunity to engage audiences for longer. And we’re not done yet. We’ll continue to roll out more features including those focused on member experience and personalisation.”
The new 10 Play refresh includes improvements to functionality, live streaming capabilities, search function, the on-boarding experience and accessability to all Ten content.
Recently appointed Network Ten director of digital sales Sophie Hicks Lloyd says the platorm's website refresh is a critical milestone in launching our addressable advertising solution on 1 July.
"10 Play has three million registered users. The site is having its biggest year ever, breaking audience records each month this year. The 10 Play apps, including lean back, tablet and phone apps, will update to the new design in the coming months," she says.
“There are loads of benefits for advertisers on the new 10 Play site. It has a more seamless ad experience and is also designed to fully support our data strategy giving advertisers more opportunities than ever to take advantage of the site’s growing audience."
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