Jaywing wins search, content and digital PR for Myer

By AdNews | 28 March 2023
 
Ed Raine; image supplied by Jaywing.

Myer has appointed data, creative and performance marketing agency Jaywing to lead search engine optimisation, content and Digital PR following a competitive pitch. 

Jaywing will drive digital traffic with a focus on growing organic search performance, strengthening Myer’s presence by gaining media coverage with digital PR campaigns and tactical link acquisition. 

Aaron Achurch, head of media at Myer, said: “As we continue to optimise our search profile and engage customers both in-store and online, we wanted an agency partner that is experienced in working with large retail brands. Jaywing demonstrated their experience in collaborating with a business of our scale, and showed strong technical SEO, content and Digital PR expertise.”

Ed Raine, head of digital strategy at Jaywing, said: “This past 12 months have been transformative for Jaywing, with a new offering following the integration with Frank Digital and winning a number of major brands. The appointment by Myer is a result of our unique approach to performance-led Digital PR, bringing creativity and strategy to the forefront of our SEO offering.” 

Jaywing works with national and international clients on digital strategy, creative, data and analytics, SEO, pay per click, programmatic display advertising, conversion rate optimisation and user experience. Clients include Athena, Princess Polly, Employment Hero, New Balance, Noble Oak, Royal Doulton, Waterford Crystal and Lyres.

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