Publicis Groupe has promoted Justin Billingsley to be its first global chief marketing officer.
Billingsley previously held key roles at Publicis, such as CEO of DACH (Germany, Australia and Switzerland). He’s also led key new business wins, such as Mercedes-Benz and Nivea, using the Power of One model.
Arthur Sadoun, global CEO and chairman of Publicis Groupe, says Billingsley will be able to assist clients through this period of “profound change”.
"Justin has the unique set of skills and experience to take on this critical new role in our organisation, particularly at this time of profound change,” Sadoun says.
“He's demonstrated growth and transformation on the client-side, at some of the world's most iconic brands, including Coca-Cola, Nokia and Orange. His time leading operations across APAC, EMEA and the US means he has a global vision and precise awareness of local nuances. And more recently he has been at the forefront of developing and implementing some of the most advanced Power of One models for our clients.
“There are many initiatives that are currently being taken at Publicis to make sure our clients are recovery ready. Justin will ensure that all of our clients can benefit from them."
In his new role Billingsley will focus on four areas; product development and marketing, client transformation using the Power of One agency model, new and organic growth, and PR and communication.
"We have one objective and that is to help our clients find growth, both in the current context and in ensuring they are prepared for what is ahead,” says Billingsley.
“Publicis Groupe has continually demonstrated success for clients through our Power of One models and my focus as CMO will be to ensure this approach is evolved and scaled so that we can help even more of our clients to transform."
Billingsley has also worked at Saatchi & Saatchi and Unilever Australia.
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