oOh!media opens a bear hunt in Australia

Chris Pash
By Chris Pash | 15 April 2020
 

oOh!media, fresh from creating a digital bear hunt in New Zeland, has launched in Australia.

Images of eight different teddy bears run across 474 of oOh!’s digital street panels nationwide, joining families around Australia who are placing teddy bears in their windows to be spotted by other families.

The teddy bear creative will change depending on context in the local area being triggered by the weather, special events and also the time of day.

“There is a specific teddy for sunny days, and a teddy with an umbrella for rainy ones," says oOh!media’s chief customer officer, David Scribner.

"We also have a sleepy teddy in the evening, plus a teddy with cutlery for lunch time.

“As a public space medium, oOh! is passionate about doing what we can to support the community through the technical capabilities of our products and our ability to reach into neighbourhoods nationwide. In this instance we are using both those things to help amplify this heart-warming initiative with the ultimate aim of boosting community spirit across Australia." 

The campaign is now live and will run until the end of April.

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