Brands get in on the Melbourne Cup action

By AdNews | 4 November 2014
 
Melbourne Cup winner Green Moon.

Melbourne Cup fever is kicking off, and brands have tried to get into the spirit. PayPal, GE, Holden and CarsGuide are among them, as well as all the usual suspects.

Samsung is feeling horsey.

PayPal knows the real pain of race day - high heels. But don't worry it's partnering with Uber to help women avoid walking home barefoot after abandoning their heels.

GE and Holden both reckon they know horsepower.

Sportsbet has also run a Facebook challenge asking fans to find all the winners from previous years in an illustrated pic. Can you?

The Australian and Financial Review were dissapointing in their lack of booze and gambling ads this year. There was a dearth of ads in the Sydney Morning Herald too, the Daily Telegraph was lousy with them.

The full gamut of gambling outfits had ads in the paper this year, Including Ladbrokes spruiking its $10 million mega-fecta deal.

Meanwhile TAB sponsored the Telegraph's racing section for the day and sportsbet.com.au spruiked their money back policy by presenting a stack of money on the one side, and a list of 'terms and conditions' on the other including: “In order to redeem your Bonus Bet you must be able to identify, by odour alone, the colour taupe.”

However one can't help but notice the money back offer only applies to bets up to $100, while the stack of money presented by the ads adds up to roughly $200,000 (we've taken a visual punt on that one).

Meanwhile the only non-gambling or alcohol brand to try to leverage off the race was carsguide.com.au, which was asking punters whether or not buying a car online felt like a gamble. CarsGuide also rolled out some tactical ads around Halloween.

Still haven't picked a winner? See what Bohemia's data crunching Brain has predicted for the race. Last year, It got it right - down to the second.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus