Flooring specialist Carpet Court has joined VERSA’s client portfolio following a competitive pitch process.
VERSA will provide a digital experience roadmap that will support Carpet Court as it moves beyond the traditional role of a flooring retailer to go-to lifestyle brand for home renovation inspiration and education for home renovators.
In 2023 Carpet Court will celebrate its 50th year.
Kara Norris, CMO Carpet Court: “We are truly excited about our 50-year milestone and are looking at ways, through this work with the VERSA team, to continue to excite and delight our customers when it comes to inspiration and the selection of products for their home renovation.
"We aspire to engage with our customers earlier at the all-important dream stage where ideas are generated. The customer experience transformation work we are conducting with VERSA, we believe, will deliver this and more.
Kath Blackham, CEO VERSA: “We believe in being fearless and we are looking forward to bringing this passion, along with our market leading digital experience, to support the Carpet Court team, and community of customers."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.