OzTAM has appointed Kevin Dillon to the newly-created role of industry development director.
In the stakeholder-facing role, spanning broadcasters, media agencies and industry bodies, Dillon will lead OzTAM’s efforts to identify and develop new tools and data that allow broadcasters to maximise their audiences, and advertisers to reach them.
Dillon will engage and consult with stakeholders across the industry to determine their needs and priorities, foster alignment in determining which initiatives to pursue, and manage and deliver selected projects.
“Kevin is a proven media and technologically-savvy leader, and a superb connector of people, organisations, insights and possibilities,” says OzTAM CEO Doug Peiffer.
“His affinity with digital transformation and industry-disruptive change, and his stakeholder management skills, make Kevin the ideal nexus between OzTAM’s audience measurement service and potential industry enablement and technology initiatives.”
Dillon has experience in the media/telco, internet and renewable energy sectors in Australasia and Silicon Valley, previously working at Sigma Systems, Telstra Corporation, and networking technology specialist Juniper Networks.
Dillon returns to OzTAM, having previously worked as lead consultant in the conceptualisation, development and industry-wide adoption of the data analytics platform that supports OzTAM’s Video Player Measurement (VPM) service, which captures minute-by-minute viewing of all BVOD content streamed live or on demand.
“My experience developing OzTAM’s VPM service and bringing it to market is a career highlight,” Dillon says.
“I am delighted to return at this important juncture for the business and wider industry, as OzTAM continues to enhance its world class cross-screen measurement capabilities, and explores new technologies and tools to help advertisers reach broadcast audiences.”
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