Chris Taylor is leaving the Heart Foundation after almost three years as chief marketing officer.
As the organisation’s first CMO, he had a mandate to establish a first-class marketing team to drive the brand, marketing and digital strategies and support the organisation’s move from nine separate entities into a single national body
Taylor is leaving to drive several opportunities in the financial services, payments and fintech industries. An announcement on his next move will be made in coming weeks.
“I am sorry to leave behind one of the best marketing teams in the country whose passion, dedication and experience have led us to achieve some amazing results," Taylor says.
"Not only did we support each other as a team, but we were able to have fun along the way.
“I leave behind some lifelong professional and personal relationships and couldn’t be more proud of each and every one of them. But for me, like for most of us, 2020 has been a time of true reflection, and I am ready for the next challenge in life and my career.”
Heart Foundation group CEO, John Kelly: “We were incredibly fortunate to have Chris join us and play such an important transitional role at the Heart Foundation during an extensive period of organisational change. Chris’ enthusiasm, professionalism and strategic thinking helped us to focus and develop impactful outcomes that helped move us closer to achieving our vision of an Australia free of heart disease.”
Among his achievements is heading the multi-award winning Serial Killer campaign, which achieved outstanding results, arguably the most successful in the organisation's 60-year history.
The Heart Foundation marketing team was named as AdNews Marketing Team of the Year in 2020.
Kelly: “Chris was a critical hire as our first CMO. He leaves a true legacy behind at the organisation with our activities much more effective as a result of his tenure. We are very sorry to see Chris go but understand that, for him, the time was right.”
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