Radio: Kyle and Jackie O strike back, 2GB eats rivals for breakfast, Fox licks chops in Melbourne

By AdNews | 26 August 2014
 
Kyle and Jackie O

In Sydney, Kiis FM's Kyle and Jackie O breakfast show has overtaken ARN stablemate WSFM in the latest GfK ratings survey gaining 1.5 percentage points to hold a 10.5% share of audience – the biggest gains in the breakfast segment. WSFM's Jonesy and Amanda dropped 2.1 percentage points to a 9.4% share - the biggest drop in audience share.

ARN's marketing push for Kiis in Sydney appears to be paying off and the gap is closing between WSFM and Kiis FM across total audience with Kiis commanding a 9.7% share of the market, up 0.8 percentage points. WSFM sits on 9.4% dropping 0.8 percentage points. Kiis made strong gains in younger demographics.

2GB still dominates the breakfast segment with a 15.5% share of audience and gains of 1.4 percentage points and has the highest share - 13.1% of the total audience.

In drive time, 2DayFM saw the biggest fall in audiences shedding 1 percentage point to a 4.6% audience share. Nova 96.9 holds the holds the biggest audience share in drive, up 0.2 percentage point to 9.7%.

Nova Entertainment's Smooth FM made the biggest gains of the commercial stations, up 1.4 percentage points to hold a 6.9% share of the drive time audience.

ABC702 made the biggest gains in total audience share across most timeslots bar breakfast and the weekend.

Melbourne

SCA-owned Fox FM took audience share in Melbourne with gains across all timeslots bar the weekend, making it the biggest FM show in the city. ABC 774 dropped share while 3AW picked up to overtake the public broadcaster at the top of the pile.

Across all people Fox gained 0.6 percentage points, in the process overtaking Gold, which dropeed 0.4 percentage points to 7.2 per cent share overall. SCA-owned Triple M stayed at 7.6 percent share across all people, with the show consolidating its FM breakfast lead. Of the Melbourne commercial stations, ARN's Mix101.1 was the biggest loser this survey book, dropping 0.9 percentage points. Both Nova and Smoth remained steady, gaining and losing 0.1 percentage points respectively.

In the breakfast slot, 3AW now has a mighty 18.6 per cent share, followed by ABC 774, which dropped 2.6 percentage points, then Triple M (9.0 per cent), then Fox FM (8.0 per cent).

Brisbane

ARN has come out on top in Brisbane even though 97.3FM shed 1.5 percentage points, the stations still remains number one with 13.8% of the audience share.

Nova 106.9 follows in second with 11.7% of the audience share, gaining 0.1 percentage point from the last survey.

ABC612 is a close third with 10.8% of the total audience with the station gaining 1.6 percentage points. The station also made a strong gain in the breakfast market, growing 1.8 percentage points putting it firmly on top of the breakfast slot.

In breakfast the ABCs nearest rival is ARN with 97.3FM sitting on a share of 13.2% after losing 1.1 percentage points form the last survey.

The tightest race is in drive with ARN squaring off against Nova. Nova 106.9 is in front by 0.3 of a percentage point, with an audience share of 15.4%. While 97.3FM lost 1.1 percentage points from the last survey, the station now sits on a drive time audience of 15.1%.

Adelaide

ARN's Mix102.3 kept its hold on weekday audiences with 16% share, despite dropping 0.5 percentage points. The station lost its top stop in Breakfast to ABC891 which nudged ahead to 15.3% share of the market gaining 0.2 percentage points while Mix stayed flat.

SAFM made the biggest gains across all audiences gaining 1.2 percentage points to an 8% share. It also saw the biggest gains across weekday with 1.4 percentage point gains to take a 8.3% share of the audience, breakfast, morning and afternoon timeslots.

ABC's Triple J saw the biggest declines dropping 0.5 percentage points to a 7.5% share of weekday audiences, but also saw the biggest fall at breakfast dropping 0.9 percentage points to 6.1% after a strong result in the last survey where it made gains and took share from commercial stations.

In drive time, Mix102.3 held its top spot with no gain or loss in audience share of 15.6%. Nova 91.9 dropped 0.8 percentage points to 12.6% share of audience falling behind FiveAA which gained 2 percentage points to take second place in drive with a12.7% share.

Perth

In Perth the battle for third spot is heating up. Fairfax Radio's 6PR roared into the mix with the biggest share gains across all demographics, up 1.2 percentage points to 10.2 per cent. Technically that puts the station in fifth spot, but only 0.5 percentage points separate it, 6JJJ (10.3 per cent) and Fairfax stablemate 96FM (10.7 per cent), which shed 0.4 percentage points but remains in third spot.

Nova93.7 gained 0.6 percentage points to take a 12.4 per cent share, making ground on SCA's Mix94.5, which dropped 0.9 percentage points but remains top of the tree on 14.2 per cent share.

In the breakfast slot, Mix shed 0.8 percentage points to 13.5 percent audience share but remains the number one commercial station (level with the ABC, which dropped the biggest chunk of audience). But only just. Nova93.7 gained to take it to 13.2 percent audience share.

But in drive Nova absolutely motored home, adding 2.5 share points to put daylight between the station and the chasing pack. It now stands at 15.4 per cent share, overtaking SCA's Mix, which lost a percentage point and the lead to stand at 14.2 per cent share. 6JJJ is in third (12.0 per cent), with three stations vying for fourth drive time slot.

 

Click on the images below for survey data.

 

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