Married tops demos on Sunday
Nine's Married At First Sight has beaten My Kitchen Rules across all key demos for the first time on a Sunday night. Nine's social experiment hit attracted 1.11 million metro views to My Kitchen Rules 1.098 million. In 25-54s, Married had 592,000 viewers to MKR's 506,000, in 18-49s it was 567,000 to 442,000, while in 16 to 39s it was 376,000 to 286,000. Last week, MKR dominated, winning every night it featured. Both shows have regularly hit around or above the 1 million mark this year in a competitive start to the ratings year.
BauerWorks appoints brand partnership director from Fairfax
Bauer Media’s digital arm has hired its first brand partnership director, Cat Bowe. Bowe was most recently the sponsorship director at Fairfax. In her new role, she will be working with BauerWorks partners to develop new growth prospects and deliver partnership opportunities.
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