Vistar Media, a global provider of digital out-of-home (DOOH) software, announced a significant expansion to more than 14,300 screens from about 10,900 across Australia and New Zealand.
Increasing Vistar’s potential reach across both countries to 66 million through its DOOH platform on the back of new capabilities to connect with audiences across airports, shopping centres, rails, roads, gyms, office buildings, medical centres and more.
The expanded capabilities of Vistar Media in the ANZ market are a result of new partnerships over the past 12 months with oOh! Media, Goa Media, Stream Outdoor, EiMedia, Mediaworks, Scentre Group, and Vicinity Centres.
The new group of outdoor media owners will participate in Vistar’s marketplace for programmatic OOH revenue, alongside BIG Outdoor, Civic Outdoor, Go Media, JCDecaux (via VIOOH), Jolt, Lumo, Motio, QMS Media, Tonic Media Network, and Val Morgan Outdoor.
Together, the new partnerships have contributed to increasing Vistar Media’s access to out of home digital inventory in the Australia and New Zealand markets by 31% in the last 12 months.
Ben Baker, Vistar Media’s managing director for APAC, said: “ For media buyers, accessing a higher number of digital screens in the ANZ market through a one-stop shop provides a huge upgrade in terms of flexibility, operational efficiencies, reach and the ability to target all their key audiences in the right places at the right times.
“For signage operators, many of whom have been converting to digital in the past couple of years, our marketplace acts as a guarantee for digital revenue, since our platform can automatically auction all the inventory they have not sold directly,” Baker said.
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