Bohemia lends a helping hand to UN LTD

By AdNews | 30 October 2014
 
Boilboy and Wagadoo, one of the animations from the Radio with Pictures project.

Media agency Bohemia has put its creativity to a good cause, helping to bring to life animations by young people at the not-for-profit writing centre, Sydney Story Factory.

As part of industry foundation UN LTD's mentor program, Bohemia and other creative industry professionals helped produce more than 20 animations conceptualised by young people from Indigenous and non-English speaking backgrounds.

For the project, titled Radio with Pictures, Bohemia was helped by a team of professional illustrators to re-draw the kid's stories, Southern Cross Austereo recorded the audio narration and film-maker Audrey Svoboda documented the process.

“The Sydney Story Factory told us about its Radio with Pictures concept and it sounded like a perfect match. The sole focus has been to make this fantastic project come together and bring the kids stories to life accessing professionals within our industry,” said Bohemia strategist Pip Bingemann.

“We mobilised the Bohemia team to connect our collective network of industry contacts and we are very proud of how the project has come together – it looks brilliant.”

The Sydney Story Factor runs a range of free creative writing and storytelling programs for marginalised young people.

The animations were screened at a premiere event at the Giant Dwarf Theatre in Redfern with Sydney Story Factor co-founder, Cath Keenan, saying the kids were “blown away” by seeing their animations come to life.

General manager of UN LTD Carol Morris said Bohemia had set the bar high for its mentor program.

“Bohemia has really smashed this one out of the park. Mentor is all about connecting the powerful skills in our industry to make a difference,” Morris said.

UN LTD, is a not-for-profit foundation representing the media, marketing and advertising industry and support to charity partners who specialise in working with young people at risk. If you want to help UN LTD sign up now to the AdNews Challenge, with money raised from teams going to the charity.

With Amobee, Bauer Media, M&C Saatchi, ZenithOptimedia, AdRoll, News Corp, Salmat, TMS, Yahoo7 and many more already registered, take on some of the best in the business and do some good in the process.

To take part in the AdNews Challenge see here for more and once registered be sure to tweet us @AdNews to share your team name.

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