Twitch Australia has grown its advertising sales team with the appointment of Ricky Chanana as head of sales for Australia and New Zealand.
Chanana's hire is part of Twitch's plans to grow its presence across ANZ and the APAC region.
Chanana was most recently the managing director for News Corp's video adtech Unruly ANZ.
Prior to that, he was the investment head at Maxus.
He brings more than 15 years experience in buying and selling advertising, having held senior leadership positions on the agency side.
He will be tasked with showing brands how to engage with young audiences, aged 16 to 34, through video games and interactive live experiences amid fast-changing trends in how Generation Z consumes media and avoids more traditional channels.
Twitch also plans to hire more talent in Australia to help service advertisers and their media agency partners.
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