InMobi today announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP).
This will give advertisers, brands and media buyers across Yahoo’s global portfolio of clients direct access to premium in-app supply and a global user base, at scale.
“Yahoo and InMobi have a long and distinguished presence in the region and their direct integration brings together two heavyweights for the first time at scale,” says Richard O’Sullivan, VP and GM, Australia & New Zealand at InMobi.
Elizabeth Herbst-Brady, Vice President of Global Revenue and Client Solutions at Yahoo: “Yahoo cultivates robust, diverse premium supply.
“In partnering with InMobi, we’re creating a more direct line of sight for advertisers and boosting transparency and optimisation opportunities.”
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