Virgin Mobile has appointed former Foxtel head of strategic planning Nicole Bardsley as its new head of brand and acquisition.
Bardsley's position will require her to oversee a variety of areas including the Channel, Retail, Acquisition, Advertising and Brand teams.
David Scribner, Virgin Mobile marketing director said: “I am delighted that Nicole has joined Virgin Mobile and brings with her a wealth of experience in the marketing profession.
"We look forward to welcoming Nicole to the Virgin Mobile family and, with her strong campaign background and passion for brands, have no reservations that she will fit right in.”
Prior to the appointment, Bardley spent six years at Foxtel working multiple campaigns including the iconic EOFYS campaign.
She started her new role yesterday (16 May 2012).
Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at amykellow@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.