Priceline signs up Ita Buttrose as brand champion

By Brendan Coyne | 24 January 2013
Ita Buttrose.

New South Wales Australian of the year and national accolade hot favourite Ita Buttrose has signed up as a brand ambassador for pharmacy Priceline.

As a 'Health Sister', Buttrose will promote the brand across multiple channels and campaigns including the Better Health initiative.

Buttrose clearly believes in the brand. “I've been a Priceline Sister Club member for a couple of years so it’s fabulous to have the opportunity to represent all Priceline sisters,” she said.

The fact that Buttrose is president of Alzheimer’s Australia, one of six charities that receives support from Priceline, also substantiates the relationship between brand and advocate. Priceline marketing director Amanda Conners said Buttrose was the “perfect fit”.

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