Power brands
Commonwealth Bank, ANZ Bank, Westpac
and Woolworths are the most valuable Australian brands, according to
this year's BrandZ Top 100 Most Valuable Global Brands. The companies
have generated a combined value of US $54.5 billion in the past year.
CommBank - which in 2012 became the first Australian company to
achieve a Top 100 ranking - was ranked 48th, jumping 12 places from
last year. ANZ came in 52nd place, while Woolworths was 80th. Westpac
was 88th. The study was commissioned by WPP and conducted by Millward
Brown Optimor.
Boss woman
Indy shop Hyland media has claimed that
recent business wins including Challs and Natuzzi (where it took the
creative and media side of the business from incumbent Razor) take
total recent wins to $4m. Total billings for Hyland Media now stand
at some $45m. Founder and principal Virginia Hyland said that makes
the firm the "largest female-owned Media Agency in Australia.
Hopefully with much more to come over the next year."
Bauer gets cooking
Bauer Media will publish a three-part
cookbook series called the MasterChef Collectibles, in partnership
with Shine Australia and Network Ten. It will feature recipes from
past contestants and those featuring in the forthcoming Masterchef
Series 5, which debuts on Channel Ten shortly, as well as cooking
tips and tricks.
OO taps up Responsys
Local online retailer OO.com.au has
hired Responsys to improve all of its digital marketing programs
across web, social and display. A core part of the strategy will
focus on leveraging actionable intelligence to drive OO.com.au’s
customer retention strategy.
ASUS hires Chieftain
International technology firm ASUS has
recruited experiential marketing agency Chieftain Communications to
work for it. This bolsters the firm's client list, which includes
Hilton Hotels and Resorts and Sanofi.
Scary or good?
Children as young as eight are adopting
technology faster than expected, particularly social networking, with
67% revealing they are currently using a social media site. They are
also more advanced in their device usage, with between three and four
internet-enabled devices being used by them at any one time. The data
is from a report called Tweens, Teens and Technology, which is an
extension of the McAfee Secret Life of Teens report released last
year. It was unveiled this week as part of National Cyber Security
Awareness Week.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.