Media Shortlist: Samsung, Starcom could reap awards for driver rewards

By AdNews | 16 June 2014
 
Samsung 'S-Drive' by Leo Burnett Sydney and Starcom Sydney.

Samsung's safe driving gamification app, S-Drive, has been shortlisted in three categories for a Media Lion. Paramount Pictures, McDonald's, the Royal Flying Doctor Service and Yarra Valley Water each picked up two nods.

Download the full shortlist here.

Thirteen Australian campaigns in total have been shortlisted, with S-Drive, created by Leo Burnett and Starcom, shortlisted in the Use of Mobile Devices, Corporate Image & Information and Use of Integrated Media categories.

Also looking good with two shortlist entries each are Paramount Pictures 'Channelling the Character' by MEC, McDonald's 'I See Fries' by DDB and OMD, 'Buy the Sky' for the RFDS by Havas and Starcom, and 'Dupe' for Yarra Valley Water by Ogilvy Melbourne.

The other Aussie campaigns in the running include BP's 'The World's First Instant Outdoor' by Ogilvy and Mindshare, Honda 'H20' by Leo Burnett and ZenithOptimedia, TAC's 'Ungiven Gifts' by Grey, and Snickers' 'Aussie Builders' by Clemenger BBDO and Starcom Melbourne.

Interestingly, the notorious Samsung 'Oscars Selfie' has been entered by US agencies 72AndSunny and Starcom MediaVest Group New York. The stunt has been shortlisted in the Use of Branded Content & Sponsorship category.

Media Lions Shortlist

'Safe Driving Program'
Samsung
Leo Burnett Sydney / Starcom MediaVest Group Sydney

x3 (B03 Use of Mobile Devices, C10 Corporate Image & Information, D01 Use of Integrated Media)

'Channelling the Character'
Paramount Pictures
MEC Sydney

x2 (B02 Use of Social Platforms, C08 Publications & Media)

'I See Fries'
McDonald's Australia
DDB Sydney / OMD Sydney

x2 (B02 Use of Social Platforms, C07 Retail, E-Commerce & Restaurants)

'Buy the Sky'
Royal Flying Doctor Service
Havas Worldwide Australia Sydney / Starcom MediaVest Group Sydney / Method Studios Sydney

x2 (B01 Use of Digital Platforms, C11 Charities, Public Health & Safety, Public Awareness Messages)

'Dupe'
Yarra Valley Water
Ogilvy Melbourne

x2 (A07 Use of Special Events and Stunt/Live Advertising, C11 Charities, Public Health & Safety, Public Awareness Messages)

'The World's First Instant Outdoor'
BP
Ogilvy Melbourne / Mindshare Melbourne / One20 Melbourne

'Honda H20'
Honda
Leo Burnett Melbourne / ZenithOptimedia Melbourne

'Ungiven Gifts'
Transport Accident Commission
Grey Melbourne / The Pound Melbourne

'Aussie Builders'
Mars
Clemenger BBDO Melbourne / Starcom Melbourne / The Sweet Shop Melbourne

'Locally Famous'
MasterCard
UM Sydney

'GayTMs'
ANZ Bank
Whybin TBWA Group Melbourne / PHD Melbourne / Revolver / Will O'Rourke Sydney

'Video Stamp'
Australia Post
Clemenger BBDO Melbourne / UM Melbourne / Guilty Content Melbourne

'Minute of Silence'
RSL Australia
DDB Group Melbourne / Exit Films Melbourne

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