NEWS IN BRIEF: 6 February 2013

By AdNews | 6 February 2013

Brandscreen links up with Facebook Exchange
DSP Brandscreen has connected with Facebook Exchange, which will allow advertisers and agencies using the DSP to buy real time bidding inventory through the exchange.

Reprise boosts team by four
Mediabrands-owned search and social adency Reprise has created four new positions in its Sydney and Melbourne offices. Virgin Australia digital content producer Rhian Mason has joined as campaign manager in Sydney, while Harvey World Travel digital marketer Ruth Felice has been appointed account manager. Meanwhile, Maria Obbus, formerly of Singapore-based firm Webnatics, has been appointed as search specialist in Sydney. In Melbourne, Gillian Cook has been hired as SEO executive.

Harper's Bazaar in 'Australian publishing first'
Harper's Bazaar is celebrating its 15th anniversary in March with what it claims to be an "Australian publishing first". It will create 15 exclusive covers created by 15 fashion "legends". The issue hits stands on Monday 11 February.

Good driving
Audi is the official vehicle partner of the Australian Women's Open, teeing off next week in Canberra.

Cloud front
Adobe's has launched new marketing tools fafter acquiring Efficient Frontier and Downstream Marketing. Marketing Cloud enables firms to create content, publish, optimise and monetise their work, said MD for Australia and New Zealand Paul Robson.

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