Clemenger BBDO Sydney has promoted Luke Hawkins to creative director. He'll team up with Rebecca Carrasco to drive creative on clients such as GE and MLC and will also run their own clients. Hawkins will take the lead on Wrigley and Velocity.
Hawkins has wasted no time in his year with the firm. He's developed award winning work for Skittles and TEDx Sydney and helped the agency towards one of its best award show years to date.
The “Mimeisthai” for TEDx Sydney recently came away from the New York Festival with a four gong haul and landed multiple awards at London Internationals, Digital Asia, AWARD, Spikes, One Show Design and Adfest, including the Grande Lotus for Interactive. Not bad then.
Clems hopes that “Telekinize The Rainbow” for Skittles follows in Mimeisthai’s footsteps. It's made a decent start, picking up three awards at the New York Festival and two at Clio.
ECD Paul Nagy had some choice words for the new CD, and a vision for how the new creative team will get on. "Luke's become one of the foundations of the department. His work is genuinely world class, but more than that, he’s an inspiring, fun bloke who makes everyone around him that little bit better. I’m dying to see what wonderful creatures he and Rebecca will bring into the world. Figuratively speaking of course.”
“I can’t wait to get stuck in," said Hawkins. "There’s some great work in the pipeline and the opportunity to work with Bec is really exciting.”
Prior to joining Clemenger, Hawkins spent 18 months as Creative Director of Tongue Sydney. Before that he spent eight years at BMF where he worked on a number of campaigns recognised at Cannes, One Show Entertainment, AWARD, ADMA, Echo, Caples and the London Internationals, including ‘6 Beers of Separation’ and ‘Harvested – The Trails’ for Tooheys Extra Dry.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.