CumminsRoss wins Reflex
CumminsRoss has won the business for Australian Office-owned paper brand, Reflex. Australian Paper marketing general manager Martin Rodger said: “We're extremely excited to be moving into a new era for the Reflex brand with CumminsRoss. They will work closely with us as we launch our new strategy for Reflex which leverages our environmental leadership by taking recycled to a much broader customer base over the next two years."
Major brands return to MasterChef
MasterChef Australia - which returns to
Network Ten in coming weeks - has managed to lure back several major
local brands including Qantas, Nando’s Australia and Fonterra
Australia. The three will return as principal partners, adding to
those including Coles, Sunbeam Corporation and Fiat Chrysler.
News Ltd bigwig retires
John Webster, the national director of
News Limited masthead The Australian, is retiring from the company.
During his career, he has held positions including chief sub-editor
of the Melbourne Herald, sports editor of the Melbourne Sun News
Pictorial, night editor of The Sun and deputy editor of the Herald
Sun.
DigitasLBi and Razorfish reveal new
leadership
Publicis Groupe-owned international
agencies, DigitasLBi and Razorfish, have both announced new bosses
following the global merger of Digitas and LBi earlier this year.
Ewen Sturgeon, formerly CEO of LBi International, will expand his
responsibilities as CEO of the merged DigitasLBi International
network. Michael Karg, formerly COO International and President EMEA
of Razorfish and Digitas, will elevate to CEO of Razorfish
International.
Bienalto boosts team with two Brits
Local digital optimisation and
analytics firm Bienalto has appointed Richard Phillips and Robert
Burden as associate, experience design and, optimisation associate
respectively. Both join the Wunderman-owned company from the UK.
Zeebox gets Mashable cred
Social TV app Zeebox has been named as
one of the global 25 free iPad apps on international technology
website Mashable. It launched in the local market in November 2012
and has been downloaded over 500,000 times.
Social Marketing Workshop tickets selling fast
There are less than two weeks remaining
to register for the Social Marketing Workshop with Scott Klososky and
tickets are selling fast. It's being sponsored by Horticulture
Australia Limited. The theme is 'Making Meaningful Connections with Customers'.
Groupon, social etc.
Small and medium-sized businesses
(SMEs) are willing to reduce spend on other traditional marketing
methods in favour of a bigger social media presence, according to a
new survey by Groupon. It found that 26% plan to cut back on local
directory inclusions and 24% will reduce local advertising activity
including billboards and posters. It also revealed 58% of those
surveyed have plans to expand their brand on social media, while 28%
of SMEs want to improve e-commerce processes this year. In other
news, the earth is also round.
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