'Monkey magic' is a pretty obvious headline for a feature on The Monkeys, but we went with it anyway. Pushing boundaries, one issue at a time. If you're not tired of hearing about them yet, grab a copy of today's AdNews, in print and on iPad.
The Monkeys co-founder Mark Green says the modern agency landscape is moving away from service delivery to owning IP, while Scott Nowell explains why a conversation with Jean-Remy von Matt made him cry.
Meanwhile, Spotify celebrates its first Australian birthday next week. The music service has pulled off something of a Google – being in the right place at the right time with the right product – so it's fitting that former Google exec Kate Vale should be heading up the local operation.
She explains why Australians have taken to music streaming like ducks to water – and why every brand should be hearing the music. "It started off with online, then search, then social, and we think every brand will end up having a music strategy," she says.
We also talk to Audi's general manager of marketing, Kevin Goult, to get the lowdown on how to make the most of a muddled Australian car market, and why you should show, not tell.
"Everyone seems to be treading on everyone else's toes at the moment," he says. "I think it's very difficult to stand up and always shout the loudest. If you stand up and shout how good you are sometimes you miss the core value of what you have."
Elsewhere, Harold Mitchell asks why one little start-up in the US had Fox threatening to leave the broadcast TV market, former Ten stalwart Bill Woods rips into shitty low-rent filler on the multi-channels, and John Mescall pens an entire column with a gun to his head like Hugh Jackman in that movie Swordfish, sans blowjob. (We think.)
You know the drill. Online good, print better. Or at least no worse. Grab a copy, support the troops.
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