He's back. Modern Family's Eric Stonestreet has fronted another Big W ad. But this time, instead of running through a store, he's giving a rousing speech to an army of toys.
In an homage to William Wallace or the St Crispin's Day Speech or any ye olde battle pep talk, Stonestreet is stirring a battlefield of toys to be ready for Big W's toy sale.
An infantry composed of Barbies, Spidermen and Ninja Turtles may seem like small fry, but it's quite a sight to behold. But in a kind of slightly creepy, Chuckie-esque, hope-they're-not-actually-anthropomorphic way.
The campaign, developed by Saatchi & Saatchi, will run across TV, radio and online. There will also be a digital app and a Viewa 'hover' catalogue to be included in Woman's Day.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at wenleima@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.