New mining mag launches
A new mining magazine called Coalface has been launched by independent publisher People Brands. The magazine launches today with big names advertisers including Nissan, NSW Mining and Yamaha. Coalface is the first title to launch out of the newly formed indie business, but publisher Shane Davey said he has "big plans" for the company. "We also have a one-hour weekly radio program, online assets and a field promotional team that will host up to 160 events a year." The title is based in the Hunter Valley and focuses on the coal mining industry.
Firm in hot water
The ad watchdog has upheld a case
against hot water operator Gleamous after a complaint one of its
radio featured "domestic violence". The ad heard a man
placing a woman's hand under hot water to test its temperature,
accompanied by the woman's screams. The complainant argued the ad
was "abhorrent". Gleamous said it would pull the ad until
an edited version was ready.
Shazam boost
Music-sharing service Shazam has
launched a redesign of its iPad app, including a new home screen,
layout and more social elements. The new version is an universal app
which operates on iOS, so it works across iPad 2 and 3, iPad Mini,
iPhone and iPod touch.
mX gets smarter
News Limited's commuter title mX has
rolled out a free smartphone app, allowing consumers to read news and
interact with galleries, videos and code readers. It also features
full integration with the user's social network, allowing them to
comment or vote on topics. eBay, Warner Home Entertainment, Asus and
Subway are the app’s launch sponsors.
Aussie kids got web smarts
Australian children and youth are
taking steps to protect their privacy when they use the internet and
social media, according to research released today by the Australian
Communications and Media Authority (ACMA). Key findings include 7-%
of eight to nine year olds have not posted any personal information
online, while 58% of 14 to 15-year-old have their profiles fully
private.
Sydney gets more billboards
Melbourne-based out-of-home ad company
iOM has expanded to Sydney with three billboard supersites.
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