Young agency guns from 303Lowe, cumminsross, DDB Sydney, and UM took the plaudits at the Australian Cannes Young Lions competition last night. Client-side winners came from AMP Capital and RAC Victoria.
The winning teams get a trip to Cannes for the Cannes International Festival of Creativity next month.
News Limited's competition, in which contestants had a day produce a campaign supporting the Murdoch Children’s Research Institute (MCRI) with the objective to drive brand awareness and increase donation revenue. The film category received an extra 24 hours to turn the work around.
News Limited group director – sales Fiorella Di Santo said the “level of talent” of the 80 finalists “made selecting winners extremely difficult”.
She added: “Huge congratulations must go to the five winning teams selected to represent Australia on the world stage.”
This year's hottest talent is listed below:
Digital:
Liam Riddler and Alex Bolderoff, 303Lowe
Print:
Josie Fox and Sara Oteri, cumminsross
Film:
Omid Amidi and Michael Ashton, DDB Sydney
Media:
Kristine Ballensky, UM and Paul Den, UM
Marketing
Laura Bindon, AMP Capital and Tim Seow, Royal Automobile Club of Victoria (RACV).
Highly commended in the media category were Nelson Demartini, UM and Dean Schwal, OMD plus Rebecca Alexander, Match Media and Jennifer Carroll, OMD.
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