Grill’d targets vegans after bunny burger boycott

Lindsay Bennett
By Lindsay Bennett | 18 April 2017

Food chain Grill’d is attempting to get vegan and vegetarian customers back on side following the backlash it received around the launch of its Easter bunny burger.

Over the weekend the Australian burger shop took to Facebook to showcase its non-meat options.

However, customers were quick to see through the company’s attempt at damage control, calling on Grill’d to make a formal apology.

“Is this in an attempt to placate the marketing failure on your last post? If this in place of an apology, this shows a complete lack of respect for your customers,” one person says.

Another says: “Damage is done Grill'd! Best thing you could do is take the Easter tortured bunny burger off the menu, make a public apology, then introduce a few new vegan burger options (without the dryness).”

The furore follows a Facebook post on Thursday, which showed a new rabbit burger launched for Easter, which people slammed as “disgusting”.

Despite promoting its vegetarian options, angry customers say they will no longer eat at the restaurant.

“Too late babes. You put the final nail in the coffin with your latest bad taste marketing tactic,” a Facebook user says.

“Grill'd, you have lost yourself two more vegan customers by introducing more cruelty to your menu. Nice work. Thought you guys were more forward thinking than that. Wrong direction for your business. Goodbye.”

Another recent post from Grill’d boasts its “RSPCA approved chicken”, which again was challenged.

Grill’d has not responded to a request for comment.

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