Superbowl 2017

19 January 2017

The Super Bowl is nearly upon us which means one thing - some of the year's biggest marketing campaigns are coming.

Mercedes-Benz and Coen brothers' Super Bowl debut

Directing duo the Coen brothers have partnered with Mercedes-Benz for their first Super Bowl ad in nearly 15 years. A reinterpretation of the 1969 film Easy Rider, 'Easy Driver' will run as a 30-second spot in the fourth quarter. The ad is the work of agencies Merkley+Partners and Antoni of Berlin, Germany. The first is the lead shop for Mercedes-Benz US...

KFC releases first Super Bowl ad

KFC's first ever Super Bowl ad has been released, pushing the fast food chain's new Georgia Gold chicken. The 15-second spot will be screened in the game's fourth quarter. Created by independent agency Wieden+Kennedy, the ad stars Billy Zane and Rob Riggle as two colonels vying for attention. This is Zane's first time representing the brand, Riggle has been...

Bringing sexy to the Super Bowl: Mr Clean

Procter & Gamble is turning heads with its new Super Bowl commercial starring the iconic Mr. Clean as bumping and grinding babe. In the 30-second commercial, created by Leo Burnett Toronto, a woman notices a mess on her stove top and gets sad. Thankfully, an animated Mr. Clean appears, accompanied by seductive music. The camera pans up his digital...

Ford releases first Super Bowl ad in three-years

Car sales giant Ford has released its Super Bowl ad, with little focus on the vehicles and lots of focus on the buyers experience. The 90-second spot will air right before kick-off and touts Ford as a mobility provider rather than simply a car manufacturer. The ad is by WPP's dedicated Ford branch Global Team Blue. The ad pushes Ford's ride-sharing and bike...

Wendy's Super Bowl ad is chilling

Wendy's had dropped its Super Bowl ad slated to run in the first half of the game. This is the first time the fast food chain will be featured on what is often touted the world's biggest stage for advertising. The ad is from creative agency VML, which was picked by Wendy's in 2016. The 30-second spot amps up the beef between the chain and its competitors as...

Lexus mixes man and machine for its Super Bowl ad

Lexus is bringing a music video-esc ad to the Super Bowl this year, featuring a gravity-challenging dancer - Lil' Buck. Lil’ Buck is also the performer featured in Apple’s recent AirPod headphones ad. The spot shows Lil’ Buck breaking it down and becoming one with the new LC 500. The soundtrack is "Move Your Body" by Sia. Actress Minnie Driver provides the...

Skittles Super Bowl ad channels young love

The 30-second Skittles spot for Super Bowl LI hit YouTube this morning.  Created by famed London agency adam&eve DDB (best known for holiday work for U.K. brands like John Lewis and Harvey Nichols), the spot tells a simple story of young love. It starts with a boy throwing Skittles through his crush’s window, however in a modern day twist on romance,...

Humpty Dumpty falls off the wall in Turbo Tax’s Super Bowl ad

TurboTax's Super Bowl commercial will star a different type of celebrity – nursery rhyme character Humpty Dumpty. The ad creates a clever contrast between the imaginary fairy-tale world, with medieval soldiers on horseback coming to assist Humpty put himself back together again. As they scoop up the fallen egg, the police appear in a car. Questions are...

Wix.com brings an action-packed spot to the Super Bowl

Wix.com is taking a different approach to the Super Bowl this year, with an action-packed spot starring actors Jason Statham and Gal Gadot. In the 30-second ad, a chef works on his restaurant's website in the kitchen of the establishment. Meanwhile, an action movie fight sequence with Statham, known best for punching people out, is happening at the front of...

No more Super Bowl party poopers with Joe Flacco

The 'Party Poopers' ad, just under two-minutes long, has already garnered more than two-million views on YouTube in just two days. It shows Flacco addressing the woes of once ruining parties himself, but stating he has since found social respite in Pepsi and Tostitos Chips. It is the latest in a series of party themed Super Bowl ads, each aiming to help...

Snickers' live Super Bowl commercial

Snickers has announced that its first ad slot of the third quarter of this year's Super Bowl will be performed live. The 30-second spot, by BBDO New York will star Adam Driver, a stunt horse and a handful of other lesser known actors yet to be announced. The broadcast will be preceded by a 36-hour live stream of the behind-the-scenes set of the commercial....

Justin Bieber returns to the Super Bowl for T-Mobile

Justin Bieber is the star of T-Mobile's Super Bowl commercial - #UnlimitedMoves. The ad argues that neither celebrations nor data plans should be limited and features Bieber discussing iconic dance moves, from the shimmy to the krump.  Alongside New England Patriots tight end Rob Gronkowski and NFL six-time Pro Bowler Terrell Owens, Bieber calls on viewers...

Honda goes retro for the Super Bowl

Honda’s new ad features Amy Adams, Tina Fey, Steve Carell and other star celebrities in a throwback tribute to their high school years. The stars talk about peculiar things they did in high school, while highlighting the power of dreams - a different approach for Honda's usual Super Bowl ads. The automotive brand also tapped the celebrities featured to...

Yellow Tail releases Super Bowl ad

Australian-owned Yellow Tail will be featured in the first half of the Super Bowl in a 30-second spot. It has been nearly four decades since a wine brand has booked a spot on TV's biggest advertising stage, with more than 120 million estimated to be tuning in this year. The ad was directed by Harald Zwart and created by US advertising agency Burns Group. It...

Kia helps Melissa McCarthy become an eco-warrior

Kia's Super Bowl spot sees Melissa McCarthy on a mission to save the planet. But there;'s no need to tackle whaling boats, chain herself to trees in the forest or venture to the Earth's melting snow cap – all she really needs to do is drive a hybrid, according to the spot. “It's hard to be an eco-warrior,” says the voiceover. “But it's easy to drive like...

Tom Brady makes everything look epic for Intel

Intel reckons 360 technology can make anything look good, and Tom Brady is here to demonstrate that. The campaign, created by McGarryBowen It takes Brady, and shows him doing decidedly non-epic things like brushing his teeth, in an epic way.  

Audi tackles gender equality in Super Bowl spot

Audi joins the ranks of brands taking on political topics in its Super Bowl ad this year, tapping into gender equality with its ad on progress. Is a grandma worth less than grandpa? Will a daughter’s education and intelligence mean she is automatically valued less than every man she meets? Not if Audi has anything to do with it. It's pushing its commitment...

Budweiser tells its immigrant tale

Budweiser's Super Bowl ad has hit a particularly political note this year. It follows the journey of Budweiser's founder Adolphus Busch, a German immigrant, as he arrives on US soil in 1857 and starts brewing. The ad was created by Anomaly.

Bud Light resurrects Spuds MacKenzie for Super Bowl

Bud Light has released its Super Bowl campaign, featuring 'Spuds MacKenzie', a mascot dog who first appeared in the 1987 Bud Light Super Bowl ad. Spuds gained his own fan-base following the 1987 ad, and this years 90-second spot appears to be gaining the same traction. The ad has already gained more than six million views since it was released on YouTube...

Airbnb accepts in Super Bowl ad

Airbnb has positioned itself as one of Trump's biggest critics, and its Super Bowl ad only solidifies this. Titled 'We Accept', the 30-second spot moves through a series of images of peoples faces with overlaid text. The ad states: “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more...

National Georgaphic's 'Genius' releases Super Bowl ad

In accordance with the channel's new programme, 'Genius', premiering this weekend, National Geographic has released a Super Bowl themed ad. The spot by McCann New York, sees Geoffrey Rush, who plays Albert Einstein, playing a violin to the tune of Lady Gaga's Bad Romance, a nod to Gaga's halftime show.

#AvoSecrets by Avocados From Mexico

Avocados from Mexico is revealing big secrets in its Super Bowl ad. The 30-second spot, titled '#AvoSecrets' comes in the wake of two hugely successful Super Bowl campaigns from the previous two years.

Michelin gets emotional for Super Bowl

Michelin has released its first ever spot for the Super Bowl, called 'I Need You'. The 30-second ad was created by TBWA\Chiat\Day NY and runs across Michelin's social media accounts as well as YouTube. The ad is the first of Michelin's that shifts towards more realistic scenarios as opposed to focusing solely on the Michelin Man animated character.

Febreeze celebrates half-time toilet breaks

Febreeze's Super Bowl ad is an ode to the half-time toilet break during the game. Starring comedic actress Kathryn Hahn and directed by Knucklehead's Rob Leggatt, the second quarter spot is by Grey Group.
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