Super Bowl Madness!

8 January 2015

Ahh the Super Bowl, the grand American tradition of taking other peoples' land by force and wearing tight pants while you do it. But by far more interesting is what will happen in the ad-breaks.

Newcastle Ale crashes the Super Bowl again

Newcastle Brown Ale is hoping lightning will strike twice as it attempts to crash the Super Bowl yet again. Last year it made waves with a video featuring Anna Kendrick, playing up the fact that it didn't have the marketing budget of its larger American cousins, to the point where they couldn't actually say the words 'Super' and 'Bowl' in relation to the...

Newcastle's back with another attempt to hijack the Super Bowl

Newcastle Brown Ale is positioning itself as the scrappy little brand which can't afford to go to the big Super Bowl dance, even though it probably could. Following on from its attempt to hijack Doritos fan-made competition, it has produced a new ad urging smaller brands to band together to pay for $4 million worth of advertising for a 30-second spot during...

Dove releases emotive Superbowl commercial

Dove's Superbowl commercial sees the brand continuing to do what it does best: make us all cry. The ad, for men's brand, Dove Men+Care shows children of all ages calling out for their dads through varied life stages; from playing in the park to dancing at their wedding. It also features a voice-over from ESPN broadcaster Mike Greenberg. Watch below but be...

Toyota talks fatherhood with #OneBoldChoice campaign

Father's Day is roughly five months away, but marketers are targeting the Super Bowl to push fatherhood-related messaging. The latest is from Toyota which has teamed up with M&C Saatchi and current and ex pro-NFL players to front a campaign focused on being a good father. Players such as Kurt Warner, LeVar Arrington, and DeMarcus Ware star in one of the...

Toyota makes another #boldchoice

Bold choices are about seeing a seemingly insurmountable hurdle, choosing to jump over it, and keep on running. The second part of Toyota's #OneBoldChoice campaign running during the Super Bowl features Paralympian medalist and Dancing With The Stars finalist Amy Purdy overcoming the limitations placed on her by her prosthetic legs. The montage is...

Buzzfeed brings cats to the Super Bowl

It's the first time the publishing giant has moved its content marketing into the TV medium, with it running a regional ad spot in the US areas of Pawnee City, Kitty Hawk and Los Gatos. The ad, produced by BuzzFeed Motion Pictures is the fifth instalment of the 'Dear Kitten' series and shows the cats trying to cope with the humans who have over taken their...
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