Mother's Day 2016

27 April 2016

Check out the Mother's Day campaigns for 2016:

1. Myer gets personal for Mother’s Day

The spot focuses on individuality and a personalised celebration of mums. The campaign's development process saw 26 women's names individually hand embroidered by Sydney artists Maricor/Maricar along with a full alphabet, all of which was then brought to life by animation and graphics house Flutter. Myer chief merchandising and marketing officer and deputy...

2. Best & Less launches Mother's Day campaign

The campaign, by Banjo, features "mum" clicking her fingers to the iconic "Mambo Number 5" soundtrack. as recorded by The Voice semi-finalist Steve Clisby. Every time she clicks her fingers, her outfit changes. Banjo partner Andrew Varasdi says: "Our aim for Best&Less is to showcase a fresh perspective on its range, that the stores offer on-trend...

3. Pandora celebrates women for Mother’s Day

Pandora has launched a digital film experiment, titled ‘The Unique Thank You’, revealing whether it is possible to connect mothers and daughters through an anonymous yet personal message. A continuation of Pandora’s Unique As We Are journey, the experiment portrays the individuality of each maternal relationship to encourage women to cherish one another...

4. Groupon bans breakfast in bed on Mother’s Day

Online marketplace Groupon is asking you think outside the square this Mother’s Day, teaming up with Bondi Lifeguards to launch a range of #ExtremeMum experiences. From Jet Boating and Go Karting to speedy Mustang car rides and Trapeze lesson, the anti-Mother’s Day gifts are all part of giving your mum a gift that’s worth getting out of bed for. Groupon has...

5. Uber asks employees how their mums inspire them

In the clip Uber employees say how their mums have inspired them to explore the world. One person says: “My mum didn’t get to travel a lot to growing up so it became her joy to create experiences for us.” Another says: “The only thing my mum always said was, ‘I want you to travel to find yourself’. It finishes with them thanking their mums.
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