International Women's Day

9 March 2016

International Women's Day celebrates economic, cultural and political achievement of women, bringing awareness to gender equality and calls for action to be taken for the issues that effect not just women, but the world.

This is how brands got on board with the celebration and brought awareness to domestic violence, the gender pay gap and women in the workforce.

1. Uber takes the wheel for International Women's Day

Uber US is celebrating International Women’s Day with the release of dozens of candid clips asking women drivers why they drive for Uber. Uber’s senior program manager, Blaire Mattson, says that the ability to fit work around life rather than the other way around has driven another wave of women’s empowerment. Uber last year announced a commitment to get...

2. The dark reality of child brides

For 15 million girls and young women around the world, their wedding day is not a happy one – their childhood is ripped away and they are put at risk of rape, violence and abuse. Their wedding marks the end of their freedom. This is the message behind a powerful new campaign from UNICEF, aiming to put a spotlight on the grim reality of child brides and end...

3. Google’s Doodle celebrates International Women’s Day

Google wants women around the world to share their own dreams in support of International Women’s Day. The company has created a hashtag, #OneDayIWill and asked that women and girls write what they want to achieve. The effort is picking up steam, with Ellen DeGeneres, Michelle Obama and Whoopi Goldberg posting the hashtag on their own Twitter...

4. Not everything is 'man' made says Microsoft

Microsoft has launched a campaign to coincide with International Women’s Day in the US as part of an effort to encourage girls to enter tech fields. The spot pictures young girls taking about why they love science but failing to name any inventors beside men. A montage of creations by women creators follows – including Maria Beasley who made the life raft....

5. ANZ gets behind International Women’s Day

To coincide with International Women’s Day 2016, ANZ has launched a social case study highlighting the gender pay gap in Australia by capturing the candid reactions of brothers and sisters doing the same chores but not receiving equal amount of money as payment. The adorable, yet hard-hitting video series aims to bring the financial inequality conversation...

6. NAB drives change for International Women’s Day

NAB employees have come together in a one-minute clip to share the message of equality with the community, coinciding with International Women’s Day. In the clip, NAB CEO Andrew Thorburn along with other employees show their support for equal pay, take a stand against domestic violence and comment on the acceptance of working parents. Thorburn, being a dad...

7. TBWA takes the lead on gender equality

On International Women’s Day 2016, TBWA Worlwide has made women’s issues everyone’s issues by pairing real quotes from women in advertising with their male peers. The agency launched the campaign after a network-wide initiative to achieve a more balanced representation of women in leadership roles across offices discovered that as long as women’s issues...
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