Election ads 2016

9 May 2016

We take a look at the ad war that has just kicked off between Australia's political parties ahead of the election.

1. Liberal Party slams Bill Shorten in first attack ad

With circus music playing in the background and two images of Bill Shorten, the attack ad is designed to highlight the opposition leader's changing positions. The text reads: "Bill Shorten has no plan for Australia. In fact, he can't even agree with himself." The ad shows several situations where Shorten has contradicted himself, including footage of...

2. Bill Shorten plugs ‘100 Positive Policies’ for Labor

Labor’s ad, debuting last night, put Bill Shorten at the front of the ad speaking on Labor’s 100 positive policies. In the ad, Shorten says Labor will make health its "number one focus", stop $100,000 university degrees, make multinationals pay their fair share of tax and hold a royal commission into the banks. There are various ads on the Labor Party’s...

3. The Electoral Commission aims to drive voters to the polls

The Australian Electoral Commission (AEC) has launched a multi-phased campaign, aimed at encouraging Australians to enrol before the 23 May deadline, and to vote correctly at the upcoming federal election. The ad says: “It’s amazing how powerful a piece of paper can be. It represents a place to gather your thoughts; a way to express what matters to you most...

4. Parody tourism advert mocks Aussie politics

Political ads are hitting Aussies with full force ahead of the election. Now, someone has created a parody of the typical government ads that hit our screens. The ad, uploaded by Juice Media, begins with the same tone and imagery as other government tourism ads but takes a satirical turn. The voiceover says: “By the time you get here and realise 93% of the...
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