Australia had an incredible year at Cannes Lions in 2017, taking home 113 awards overall and having Clemenger Melbourne named Agency of the Year globally.
Clemenger Melbourne's Meet Graham for TAC and its Hungerithm campaign for Mars were two of the most awarded campaigns from Australia, as well as Ogilvy Melbourne's AAMI Smartplates.
Yesterday, the first Australian shortlists for the Titanium and Innovation categories were revealed with Host/Havas' Palau Pledge, BWM Dentsu's 'Project Revoice' and Deloitte's work for the Great Barrier Reef landing a spot on the list.
It's set to be a different festival this year with Cannes Lions undergoing a massive overhaul that has capped how many awards each agency can enter.
In previous year's, Leo Burnett and Saatchi & Saatchi have been heavily awarded, but with Publicis not entering work this year, its the independents, as well as Omnicom and BBDO, who will be representing Australia on the global creative stage.
While not from an Australian agency, Tourism Australia and Droga5 are tipped to win big with its Crocodile Dundee campaign from earlier this year.
As adland’s finest prepares to fly to France, AdNews has taken a look at the most awarded Australian work of 2018 to compile 11 predictions of what could win big this year.
Palau Pledge - Host/Havas
Project Revoice, ALS Association - BWM Dentsu
Stop the Horror, Go Gentle - Cummins&Partners
Autoads, Carsales - CHE Proximity
Roid in Android, Sportsbet - BMF
Hello in Elephant, David Sheldrick Wildlife Trust - WhiteGrey
Good Different, Aldi - BMF
Fireblanket, NRMA - M&C Saatchi
Don't Believe in Never, AFL - Clemenger Melbourne
First Dance, Apple - TBWA Sydney
Dundee, Tourism Australia - Droga5
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