Yahoo7 produces first content piece for Nestlé Purina

8 September 2017

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Yahoo7 produced its first piece of content from its new marketing solution, Storytellers, for Nestlé Purina.

Aiming to educate Aussie pet owners on the importance of the ingredients found in Purina Beyond, the ‘snackable’ video tells the story of Carly and her dog Bella.

It shows Carly enjoying her healthy lifestyle and wanting the same for her "fur baby".

The video fronts a broader integrated digital campaign which includes listicle editorials.

The creative is housed on a number of Yahoo7 properties, including leading lifestyle destination Be, using the company’s native advertising marketplace, Gemini.

Nathan Hill, head of marketing at Nestlé Purina says: “After months of research and planning, we’re thrilled to launch our hero video content as part of the Purina Beyond launch campaign. By partnering with our agency MEC and Yahoo7, we are able to utilise Storytellers to seamlessly target and reach the right audience for our brand, at scale.”

Paul Sigaloff, chief revenue officer at Yahoo7 adds: “It’s fantastic to execute a campaign with a heavyweight brand like Nestlé, and their agency partner MEC, so soon after launching the Yahoo7 Storytellers offer. Using Yahoo7’s unrivalled ‘datasphere’ to power insights for effective storytelling, the entire campaign was bought on known outcomes and provided Nestlé with guaranteed engagement results."

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