“Let's give a big fat thumbs up to holidays.”
Holiday website Wotif.com has launched a brand campaign, aimed at reminding Australians to think about the little moments that make a great family holiday, by looking through the eyes of kids.
The content campaign supported through PR and social media activity, was developed by Sydney PR agency Poem and will feature several videos; the first of which focuses on interviews with kids, about what they think is important about holidays.
The videos will be housed on Wotif’s new content hub Wotif.com/wotifinsider alongside travel tips and offers and will be promoted on Facebook to a range of audiences. The launch is supported by a media relations strategy focused on the psychological differences between adults and kids on holiday.
The brand campaign was developed by Poem, with videos produced by video content creators, Versus.
Amanda Behre, Wotif director brand and marketing said: “This is a great opportunity for us to see how the effectiveness of branded content can drive brand awareness and engagement. We wanted to create a campaign with relatable content that may provide an alternative to relying on just paid media.”
Credits:
Client: Wotif
Creative, PR and social: Poem
Production: Versus Media
