Woodstock Bourbon celebrates down-to-earth Aussies with Cummins&Partners

1 December 2017

Creative Agency: Cummins&Partners

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From creating a remote that controls the universe to taming a bear, Woodstock Bourbon is investing in one of it's largest marketing campaigns ever to create a bolder personality for the brand.

Woodstock Bourbon has launched a new campaign to support a packaging redesign and new product launch for Easy Roller Bourbon with Ginger Beer. 

The ‘Goes Alright’ campaign celebrates authenticity and down-to-earth characters by straight talking amazing inventions that tackle some of life’s greatest problems – telemarketers, shared accommodation, housemate chores and more.

The campaign consists of six videos set amongst a group of flatmates, where one of the flatmates trains a sulphur-crested cockatoo to talk to telemarketers, builds a remote-control for real life, housetrains the new household pet, showcases his substantial ice sculpture skills and even solves human cloning.

In one of Woodstock’s largest marketing and media campaigns, the campaign will be run primarily online across YouTube, Facebook and Snapchat, and further supported by outdoor, social media. 

“We wanted to build some fun into the brand and believe the ‘Goes Alright’ campaign and how it connects to every-day Australians is ideal for Woodstock. It’s a great vehicle to bring our new packaging and Easy Roller product to market, and has been really well received? by consumers and trade alike," Michael Edmonds, GM of Marketing at Asahi Premium Beverages, says.

Cummins&Partners CEO Chris Jeffares adds: “This category takes itself a little too seriously, so we decided not to. Woodstock has always liked to poke a bit of fun and we had a lot of fun doing that again. The talent, performances and a production partner that really gets the audience and mediums, made for a great collaboration.”

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