What would you do if you won big?

24 July 2014

Creative Agency: DDB (New Zealand)

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Lotto NZ promises to turn your life around with a little Spanish spice.

The latest TV commerical Party makes an otherwise ordinary evening a winner by playing on the chance that you could win a wad load of cash. But how?

Once you play into the Lotto scratch cards, of which there are 16 different tickets on sale at all times, you go into the running to win big. A chance that will of course make your dreams come true and make that party cracking *cue Spanish manhunk*

"A simple scratch may not really turn your workload into kittens or your bald spot in to a Fabio-esque hairdo, but it's a fun way to show you could win a shed load of cash and change your life in an instant. And to think, we've always been told no good comes from scratching things" says Shane Bradnick, DDB executive creative director.

The campaign created by DDB NZ runs across TV with Bald, Kittens and Alarm.

DDB NZ
Executive Creative Director: Shane Bradnick
Senior Art Director: James Conner
Senior Copywriter: Christie Cooper
Group Business Director: Nikki McKelvie
Senior Account Manager: Katya Urlwin
Head of Planning: Lucinda Sherborne
Planning Director: David McCallen
Agency Executive Producer: Judy Thompson
Agency Producer: Rosie Grayson
Media Agency: Spark PHD
Creatives - Kat Tadaki, Simon Neumegen, Kiran Strickland, Jian Xin Tay

Lotto NZ
Head of Brand and Communications: Kelly Millier
Senior Brand and Communications Manager: Keri Merrilees
Brand and Communications Manager: Genna Duff

Production
Prod Co: Finch
Director: Alex Roberts
Producer: Rebekah Kelly
DOP: Aaron Morton
Music: Liquid Studios
Composer: Pete Van Der Fluit
Sound Mix: Craig Matus

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