What do Aussie celebrities and dollarmites have in common?

3 September 2014

Advertiser: Commonwealth Bank
Creative Agency: M&C Saatchi (NSW)
Media Agency: Ikon Communications - Sydney

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They were all in same school halls once, and from today they will be reunited in the next instalment of the School Banking campaign for CommBank.

Put together by M&C Saatchi and Ikon, the School Banking campaign for Commonwealth Bank features four different ads running across TV and online.

Promoting the benefits of saving and reward among school-age kids, and the 80-year-old scheme run by the bank, they have pulled in well-known faces Glenn McGrath, Kerri-Anne Kennerley and Dr Chris Brown to talk about their experiences saving for cherished possessions when they were young.

The ads are simple and effective, drawing on nostalgia and everyday moments. Two of the creatives shine a spotlight on mothers and school teachers who are also involved in the Commonwealth program, making for an easy to understand pitch which will no doubt resonate with parents.

Credit list: M&C Saatchi
Regional Creative Director: Tom McFarlane 
Creative Director: Paul Dunne 
Head of Art: Ant Larcombe 
Senior TV Producer: Karen Muxworthy
Producer: Nikki Marsh 
Director: Paul Goldman, Playbig Films 
Producer:  Peter Kearney, Playbig Films
DOP: Hugh Miller 
Photographer: Dick Sweeney 
Content Production: Kite Productions – Andrew Seaton/Matthew Samperi 
Group Head: Eithne McSwiney 
Senior Account Director: Hayley Mathews
Account Director: Lou Rice
Strategic Director: Alex Roper 
Content Strategist: Henry Biggs
 
Ikon Communications
Head of Strategy: John Halpin
Communications Director: Jack Geddes
Social Strategist: Sophie Broad

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