The shopping centre chain has brought on board Dannii Minogue to deliver content around fashion launches for the upcoming season
Scentre Group is throwing all of its eggs into the content basket for the autumn/winter season with the launch of a mini-documentary series about fashion obsessions, led in Australia by its recently appointed style ambassador Dannii Minogue.
Joining international fashion heavyweight Derek Blasberg is British model Alexa Chung and Australian model turned actress Abbey Lee. Dannii’s mini-documentary, entitled “Confessions of the Fashion Obsessed” can be viewed here.
The video content will be supported with paid media from Monday 4 May, coinciding with three in-centre appearances by Dannii Minogue at Westfield Parramatta (NSW), Westfield Garden City (QLD) and Westfield Fountain Gate (VIC) over coming days.