Over-the-counter health and wellness brand Wellgrove has launched in Australia with a campaign to highlight the power of the olive tree and olive leaf extract.
Wellgrove, the new over-the-counter health and wellness brand from the makers of Cobram Estate extra virgin olive oil, has launched in Australia with a campaign highlighting all the antioxidant power of the olive tree and olive leaf extract.
Asking consumers to "Get Wellgrove this winter", the marketing initiative kicked-off with a 15-second TVC on television networks Seven, Nine and Ten.
The campaign, with creative led by Steve Minon and directed by Frazer Bailey of PlayTV, focuses on city health, highlighting a commuter travelling to work on a busy bus.
“Keeping healthy and well during the winter period is a high priority for busy Australians. Supporting a healthy immune system is key, especially when commuting to and from work," Wellgrove executive director Tim Smith says.
It will run across key TV programmes with the campaign extending outdoors with bus wraps in Sydney and tram wraps in Melbourne, along with further advertising in digital and lifestyle, health and wellness magazines.
Developed by Australia’s largest olive farmer, Boundary Bend, Wellgrove is made using fresh, sustainably-farmed leaves exclusively sourced from Boundary Bend’s 2.5 million olive trees, utilising a small but growing share of the 7.5 million kilograms of olive leaves they ‘produce’ each year.
The Wellgrove range of all-natural Australian products are available nationally in Chemist Warehouse and other pharmacies, health food stores and Coles Supermarkets in the vitamin section.
Creative: Steve Minon
TV production company: Play TV
Outdoor: Brands to Life
Media agency: Hotglue
PR agency: Liquid Ideas