Weet-Bix boasts new blend

23 May 2016
 

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Sanitarium pushes its new Weet-Bix Blends product in a new campaign.

St Leonards based agency Channelzero has teamed up with Sanitarium for its new Weet-Bix campaign, launching Weet-Bix blends.

The new spot sees a group of middle-aged people enjoying the new cereal. It is a move away from the usual Weet-Bix ads targetted at families, particularly children.

Credits

Channelzero Creative
Creative Director Franky Callanan
Art Director Mark Townshend

Production
Senior Account Manager Kat Ross
DOP Tim Tregoning
Producer Maree Mitchell

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