Want to whisk Richie McCaw away? Tim did

14 August 2014
 

Creative Agency: McCann Worldgroup (NSW)
Media Agency: Carat (NSW)

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Rugby fanatic Tim takes things to a whole new level in the new MasterCard spot.

Tim gets to take his “best mate” - New Zealand rugby star Richie McCaw – on a mystery trip, courtesy of MasterCard.

It's the third instalment in MasterCard New Zealand's PayPass promotion, by McCann Australia.

Dejan Rasic, ECD at McCann Sydney, said: “This latest instalment in the Tim and Richie campaign continues to build their special relationship. Everyone had a lot of fun with this one.”

The spot is promoting MasterCard's competition to win a mystery trip worth $20,000. People can enter using the MasterCard tap and go PayPass system.

Credits:
Client – MasterCard
VP consumer marketing – Anthony Dumont
Agency – McCann Sydney
ECD – Dejan Rasic
Art director – Andrew Ostrom
Copywriter – Jack Wall
Production – Robber's Dog
Media – Carat
Digital – Digital Arts Network

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